#8. Image is everything. A Rich Image is even better.

Apart from her work, what does a working woman need to be noticed? A powerful personality. A persona that makes your head turn and notice her. Meet Aayezah Jameel, the founder of Rich Image, who helps you find that X-Factor in you.
Born to parents with phenomenal artistic temperaments and aesthetic sense, Aayezah inherited the love for words, the value of colours and relationship with textures. “I was always taught the importance of good manners, appearance and behaviour. Even at school, my principal always said, I want my student’s appearance and behaviour to speak for them and declare them as worthy citizens,” she shares.

After a string of confused career decisions and a commendable tenure in the best of hospitality industry, as General Manager with Hilton and Marriott, Aayezah proved her worth. “My first business venture was at the age of 24, while I was working with Hilton. When I came back to India, I started my Immigration and HR firm by the name of Twenty 4 Seven 365 Placement Services Pvt. Ltd. The company was started with the purpose to provide people with the honest and legal advice to immigrate, after witnessing hundreds of people being misled and cheated at the name of work permits while I was in United States. Twenty 4 Seven 365 has been a satisfying journey and its success gave me the freedom to venture into a field that is still alien to the Indian masses – Image Management,” says Jameel.

After having believed that every person is beautiful and unique in their own way, Aayezah wanted to bring out the best in every person – both their inner and outer image. “This desire to bring out a positive and happy change in as many lives as I can, kept me inspired and motivated to build the realm of Rich Image,” she says.

Rich Image trains and enriches individuals to form a professional image, an impressive personality, develop impeccable business, social and personal etiquette, maintain a powerful social image, manage relationships and enhance communication skills – all of it contributing to the holistic growth of an individual and adding value to their company’s brand image. While at Hilton, impressed with the way American women carried themselves impeccably at all occasions, Aayezah delved into the subject and learned a lot. She spent years in gaining knowledge, following fashion, completing certifications and collecting information to create a strong foundation for Rich Image.

“My passion lies in supporting individuals in realizing their self-worth and creating a Rich Image for themselves. This eventually led me to build a platform where I could bring together my expertise, technical and creative aptitude and create a learning source for every individual,” she elaborates.

The journey of Rich Image has been as enthralling and as challenging. It was a challenge to introduce a completely new concept in the market and the greater challenge was to help people realize and accept that they need a positive change in their image. “It is a very personal area of an individual’s life that they share with me and it needs tremendous sensitivity and empathy on the consultant’s part to enter that territory and win their trust. Image Management goes beyond fashion and styling, and delves into the lifestyle patterns of a person,” shares Aayezah.

In the years, Aayezah has been invited as a Guest Speaker at conferences and events that gave her a larger reach. She now serves on the Panel of Guest Speakers with Goldman Sachs and Indian School of Business, Hyderabad. “I am also associated with powerful networks like I-Met Global and life management providers like Rich Life Worldwide. I conduct workshops and seminars regularly with them,” beams Jameel. “I thoroughly enjoy my speaking assignments. A speaking assignment for me is not just a chance to market my work but an opportunity to help people refine and define their inner and outer selves. I also enjoy my one-on-one consultation sessions. Especially my de-cluttering and organizing sessions. I assist clients in de-cluttering, organizing and refreshing their wardrobes, souls and lives,” she adds.

At present Jameel is in a very happy place with Rich Image. She has good assignments and a wonderful team. Of course, the marketing, product improvisations and deliveries keep them on their toes; but that is the pace they enjoy. “My vision for Rich Image encompasses a space where individuals can heal their inner souls and reveal their unique personality and discover their Rich Image,” ends Aayezah.