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| 3 Mad Chicks |
Whoever said that women can not work together clearly does
not own a 3 Mad Chicks’ bag.
The brand
3 Mad Chicks is a trend setter when
it comes to bags. It offers a range of colourful, young, stylish, and funky
bags for the bold, fun, and cheerful youth of today. Meet Ankita Negi, Oshima Jain
and Smriti Chadha, alumni of NIFT, New Delhi, who have been the best
of friends since the second year of college. They used to and still hang out
together. “We have been inseparable since we met. Our design ideas, thinking
direction and the way we work were pretty much the same. So that is how we
actually thought of working together,” they share.
“The first time that we thought of starting a company was in
our 3rd year. By the starting of our 4th year we were sure about what we
wanted to do and how to do it. In the beginning of our 8th semester we started
designing and went ahead with our plan. Not all faculties were supportive of
our idea, but we needed some negative motivation too. Managing college and work
was a bit hard initially but in the end it was all worth it,” they elaborate.
Ankita comes from
a military background. Her dad served in the Air Force, which is where all her
discipline and punctuality comes from. Oshima
and Smriti come from a typical
business background. Their parents have been very supportive of their idea from
the very start. “They have helped us in every possible way, from encouraging us
to even giving us a loan,” they share.
“We have had amazing times together, learnt how to deal with
problems, how to make up for each other's mistakes, and celebrate the good
times. Although, the best part of this journey has been the freedom to do
whatever we wanted to. And also design without any restrictions or
instructions. We've tried to maintain a very friendly, light and a happy work
environment for all our employees too,” they add.
When three mad chicks work hard to please the crazy chicks
all over the country, they have exciting stories to share. “We have a list of
funny incidents actually. We used to be so caught up in our work that we have made
the silliest of mistakes. One time Smriti
ended up for a photo shoot in Hauz Khas Village without her camera! Another
time Ankita traveled a long
distance and actually forgot to get the packaging material on the day we had to
pack and send out the stock. And Oshima's
car has been our makeshift store room with all the material and bags loaded in
the boot and the back seat. Sometimes even the front passenger seat, leaving
enough space for her to sit and drive,” they exclaim!
These 3 mad chicks claim that the freedom to take their own
decisions, work the way they want, and maintain the sort of work culture where
they can work without stress- is what they enjoy the most. “We have also learnt a lot through our mistakes and experiences, and we try to improve
with every incident and decision,” they add.
In the next couple of years, these goal oriented women see
their company in the international market. “We also plan on expanding in terms
of products. Currently we're also in the process of launching our own website with our own payment portal, which
would definitely increase our profit margin, help in expansion and also
marketing,” they share.
(Meanwhile you can shop their collections on Jabong.com,
Myntra.com, Flipkart.com, Yebhi.com, Koovs.com)
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