#20: Make learning fun for your kids

Priyanka holding the Starter Kit

Given her defence background, Priyanka Prabhakar has lived in various cities across India, as well as overseas. Given this, she changed a lot of schools. After completing her MBA from Pune, she spent two years working in digital advertising and online publishing. About 19 months back, Priyanka, along with her friend, Shitij Malhotra, founded Traveller Kids. “The idea was to increase children's knowledge about different countries and to inspire them to travel to new places and know about new cultures, since this culture is new in India and has a long way to go. We all know that now there's also the iPad and digital content that is replacing physical games and toys. So our main idea was also to get the kids back into enjoying physical games and activities,” shares Priyanka.

Traveller Kids offers a variety of Country Boxes, Educational Games, books, and other fun accessories for your kids. “The last 15 months have been fantastic. We have received a very positive response from the market; sold over 3000 games and have around 100 subscribers to our Country Boxes. A lot of people have bought our products as return gifts, so that's another market we have forayed into,” exclaims Priyanka.

“A lot of our customers have told us that they feel our products are imported, and that's a big compliment for us, because everything is proudly Made in India by us,” she adds.

The best part about Priyanka’s job is making games and then testing them. “It begins from conceptualizing, then designing, and then finally manufacturing them. It never gets boring. Some of our products have been our companion while we travel ourselves. Also our travel has increased multi-fold thanks to Traveller Kids. Obviously, I am not complaining!” she says.

Ask her about what she wants to do next and she quips, “I easily get satisfied at work. But one has to want more and be cynical about the numbers. So I keep telling myself to be more cynical. I am aiming to become one of the biggest educational games makers in the world. Fingers crossed.”